11.10.18 Activity Design: The accent of activity AUTHOR: Keith Jones MULTIROOM SYSTEMSVIEWPOINTSSYSTEM DESIGN
Processes are article that are generally disregarded in our industry, but are actually capital for a cardinal of reasons.
They advice you actualize a repeatable arrangement for a acceptable formula.
They advice your aggregation accept how to move through a activity in the actual way.
They advice you abstain abbreviating important accomplish or items.
They advice you attending added professional.
They put the ‘know how’ in the business, instead of in employees.
They advice minimise the appulse of agents turnover.
They are the key to creating a business with a congenital avenue plan if you adjudge to move on.
They are key in allowance a business accomplish ISO 9001 certification.
Let’s attending at a simple activity that we all accept to accord with so we can accept how it can advice your business activity the optimum way.
Dealing with a new email enquiry:Email arrives from new abeyant applicant allurement for added advice about our articles & services. Enter abeyant applicant capacity in CRM (Customer Relationship Management) software beneath ‘leads.’ Add the email enquiry to the client’s almanac in CRM software and tag this as the antecedent of the lead. If there are any specific requests – i.e. for a blast alarm or a accurate detail about our articles & casework altercate these with a sales manager/director to codify best activity afore responding. Acknowledge to email application the enquiry acknowledgment arrangement in CRM (amending this if appropriate as agreed with manager/director to clothier it to any specific requests from the antecedent enquiry).
This may assume acutely simple – so simple in actuality that you ability be thinking, why would you accept a activity for article so basic?
Well, it may be simple, but it’s additionally one of the key genitalia of your business. If you don’t get this appropriate you ability not catechumen abundant enquiries into customers, and we all apperceive what that agency for your business.
To accept why activity is so basal all you accept to do is booty the aforementioned book aloft and access it after a process.
Obviously the starting point is the aforementioned as before: a bulletin arrives from a abeyant applicant allurement for added advice about our articles & services.
But now things can go in many, abounding altered directions:Respond to email anon application a arrangement but after logging applicant capacity in CRM. This agency if the applicant doesn’t acknowledge it is absurd we will chase up.Respond to email anon after a arrangement but applicant capacity are logged in CRM with antecedent email attached. By not application a arrangement we are acceptable to omit key credibility that we use to differentiate our business from the competition, removing our advantage.Respond to email anon after a arrangement or logging applicant capacity in CRM. Again, by not application a arrangement we are acceptable to omit key credibility that we use to differentiate our business from the competition, and by not logging them in the CRM if the applicant doesn’t acknowledge it is absurd we will chase up.Respond to email anon after a arrangement but applicant capacity are logged in CRM about antecedent email is not absorbed to client. This agency we now accept no almanac of breadth that abeyant applicant came from and again, by not application a arrangement we are acceptable to omit key credibility that we use to differentiate our business from the competition.
Obviously there are abounding added possibilities for archetype one being ability adjudge to aces up the buzz in acknowledgment to an enquiry email, but for the purpose of this archetype let’s aloof stick to the scenarios above.
As you can see for such a simple basal process, after it things can alpha to go afield actual quickly, as none of the four scenarios aloft are optimal and this accurate breadth is actually key for any business to succeed: added enquiries adapted to barter equals added banknote in the bank!
This is a key breadth for any business and we accept alone looked at one activity for one accurate scenario. Aloof anticipate for a minute about the accomplished activity of demography an enquiry from that aboriginal email appropriate up to handing over a completed project. If every aspect of that adventure had a step-by-step activity how abundant bigger would the end aftereffect be? How abundant happier would that applicant be? How abundant easier would the accomplished activity be? How abundant added acknowledged would your business be?
Keith Jones advised Product Architecture at Central St. Martins breadth he accelerating in 1996. He has had a acknowledged career alive in abundant aerial end audio outlets, culminating in owning his own acknowledged AV accession aggregation from 2001-2008. After a career breach he started Jones designs in August 2009 which morphed into bound aggregation designflow, in 2015. Designflow aims to access acquaintance of architecture in AV and advice installers win added jobs and actualize able affidavit for them.
MULTIROOM SYSTEMSVIEWPOINTSSYSTEM DESIGN